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PPC Management Terms of Service

2 min read

1. Scope of PPC Services #

Xdemór Infrastructure provides advertising management services based on platform-compliant practices and current media guidelines. These services are available under its own brands, through licensed brands operating within the Xdemór Infrastructure, and via third-party businesses using Xdemór’s brands under a white-label framework. The focus is on managing and optimizing ad campaigns to support visibility, engagement, or conversion goals across relevant channels. This includes, but is not limited to:

  • Setup, optimisation, and ongoing management of advertising campaigns on platforms like Google Ads, Meta Ads, TikTok Ads, and others
  • Implementation of tracking tools, such as conversion tracking and UTM parameters
  • Strategy development aligned with client goals and platform compliance
  • Monthly reporting and performance insights

Campaigns may be executed under Xdemor’s name or via licensed partners and subcontractors.

2. Platform Compliance and Standards #

The Client agrees to comply with advertising policies of:

  • Google Ads
  • Meta Advertising Standards
  • TikTok Ads Policies
  • Microsoft Ads Policies

Xdemor may reject, modify, or remove any content that violates these or applicable laws.

3. Setup and Client Responsibilities #

  • Client must provide accurate business info, verified domain access, and conversion goals
  • Xdemor may require access to tools like GTM, Search Console, Meta Business Manager
  • Client must comply with privacy and cookie laws on traffic-receiving websites

4. Billing & Payment Terms #

  • Setup fee is payable before campaign launch
  • Monthly fees invoiced in advance unless otherwise agreed
  • Clients must fund ad platform accounts directly
  • Late payments may incur 8.5% monthly interest and service suspension

5. Intellectual Property & Deliverables #

  • Xdemor retains rights to internal strategies, tools, and templates
  • Ad copy and creatives become Client’s property upon full payment
  • Trademark and proprietary usage subject to license terms

6. Performance and Limitations #

  • No guarantee of CPC, rankings, ROI, or impressions due to real-time bidding systems
  • Performance depends on platform algorithms, auctions, and competition
  • Client acknowledges that external changes may affect outcomes

7. Prohibited Practices #

Clients may not:

  • Bypass platform policies, commit click fraud, or manipulate accounts
  • Advertise restricted or illegal products (e.g. unlicensed health products, gambling, adult, political manipulation)
  • Interfere with Xdemor configurations without written approval

8. Data & Privacy #

All personal data processed is governed by our Privacy Policy and applicable data laws (UK GDPR, DPA 2018). Clients must:

  • Publish a privacy and cookie policy
  • Implement consent mechanisms for tracking
  • Avoid uploading unconsented personal data

8.1 Data Collection via Xdemor’s Infrastructure #

By using PPC services managed by Xdemor (directly or via partners), you agree that:

  • Xdemor may collect data for operational, analytical, or compliance purposes
  • Platforms like Google, Meta, TikTok, Microsoft act as independent data controllers
  • Collected data may include IPs, geolocation, cookie IDs, remarketing info, device/browser fingerprints

You must disclose this data usage to your users, covering both Xdemor and platform partners.

9. Termination #

  • Either party may terminate with 30 days’ written notice
  • Xdemor may terminate immediately for: repeated policy violations, non-payment, or platform bans caused by the client
  • Upon termination, all account access and creatives will be transferred after payment of outstanding fees

10. Limitation of Liability #

  • Xdemor is not liable for indirect or consequential damages
  • Total liability is capped at amounts paid by the client over the previous 3 months
  • No liability for disruptions caused by third-party platforms

11. Governing Law #

This agreement is governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of courts in England and Wales.

12. Contact Us #

If you have questions or wish to exercise your data rights, contact us:

Customer Services
Email: customer@services.support

Data Protection Officer

Email: dpo@xdemor.com

Other Contacts

Submit a DSAR:

  • Online Data Request Form ↗ – include full name, contact details, and request description. ID verification may be required.
  • Postal Mail:
    Data Protection Officer
    The Xdemor Group Limited
    86-90 Paul St., London, EC2A 4NE, United Kingdom

Supervisory Authorities

13. Changes to This Policy #

We may update this PPC Policy periodically. Significant changes will be communicated via email or notice. Please review the latest version regularly.