This policy outlines the terms of service for the planning, execution, reporting, and licensing of SEO services delivered through the Xdemór Infrastructure, including its licensed brands, partners, resellers, and white-label providers, or any brand utilizing Xdemór Infrastructure to offer SEO-related solutions. It applies to the following service types:
1. Scope of Services #
Xdemór Infrastructure provides SEO services based on recognized search engine practices and current guidelines. These services are available under its own brands, through licensed brands/resellers operating within the Xdemór Infrastructure, and via third-party businesses using Xdemór’s Brands for white-label framework. The focus is on improving how client websites are indexed and presented in search results. This includes, but is not limited to:
- Keyword research and search intent mapping
- On-page optimisation (meta tags, content, headings, schema)
- Technical SEO audits and implementation
- Backlink acquisition within ethical and industry-compliant frameworks
- Content strategy and AI-assisted generation aligned with Google’s E-E-A-T and Helpful Content guidelines
- SEO competitor and SERP intelligence
SEO efforts will adhere to platform guidelines including those of Google, Microsoft Bing, other Search Engines, and major SEO platforms such as Ahrefs, SEMrush, SE Ranking, Moz, Screaming Frog, RankMath, Google Infrastructure, Microsoft Infrastructure, AI Based Technologies and others SEO and AI Tools.
2. Client Responsibilities #
The Client agrees to:
- Provide accurate business data and site access credentials
- Cooperate in content approval, implementation of recommendations, and changes to website infrastructure
- Ensure legal compliance with content hosted on their website
- Implement cookies and privacy disclosures for tracking technologies where applicable
The Client acknowledges that:
- SEO results depend on multiple factors (competition, algorithm updates, server uptime, etc.)
- No ranking position, indexation, or visibility result is guaranteed
3. Data Collection and Platform Usage #
If SEO campaigns are managed through infrastructure, analytics, or software environments owned or licensed by Xdemor — including partner or sub-provider profiles — the Client acknowledges that:
- Data will be collected both by Xdemór and by third-party SEO platforms, such as Google Infrastructure, Ahrefs, SEMrush, SE Ranking, MOZ, Meta, Microsoft, LinkedIn, and others analytics and data collect platforms.
- This data may include search queries, site performance, crawl logs, technical diagnostics, behavioural analytics, and platform feedback
Data collected through our SEO infrastructure will be processed under our Privacy Policy and applicable data protection laws (UK GDPR, DPA 2018). The Client is responsible for implementing proper disclosures and permissions for their end-users.
4. Ownership and Intellectual Property #
- All content and metadata created as part of SEO services become the property of the Client upon full payment.
- Xdemor retains ownership over all technical frameworks, tools, scripts, and internal processes used in the provision of SEO services.
- AI-generated content produced by Xdemor is delivered for use under commercial licensing but may be subject to additional disclaimers when republished.
5. Payment Terms #
- Service fees are defined in the client agreement and may include:
- One-time onboarding or audit fees
- Monthly SEO retainers
- Payment is due in advance unless otherwise agreed. Late payments may result in suspension of services.
6. Disclaimers and Limitations #
Xdemor does not warrant:
- Specific ranking positions
- Guaranteed traffic volumes
- That SEO performance will be unaffected by third-party algorithm changes
Xdemor shall not be held liable for:
- Loss of revenue due to ranking fluctuation
- Indexation delays from search engines
- Manual actions or penalties imposed by Google or other platforms
7. Confidentiality #
Both parties agree to keep confidential all proprietary business or technical information exchanged during the course of the engagement.
8. Termination #
Either party may terminate this agreement with 30 days’ written notice. Upon termination:
- All open invoices must be settled in full
- Xdemor will provide transferable assets created to date (e.g. optimised content, reports)
9. Governing Law #
These Terms shall be governed by the laws of England and Wales. Any disputes shall be resolved by the exclusive jurisdiction of the courts of England and Wales.
10. Contact #
The Xdemor Group Limited
Company No. 14456444
Registered Office: 86-90 Paul St., London, EC2A 4NE, United Kingdom
Email: customer@services.support
Legal: legal@xdemor.com
Data Protection Officer: dpo@xdemor.com
You may also reach out via the following dedicated addresses:
- privacy@xdemor.com – for all inquiries or requests related to your personal information, including access, correction, deletion, or objection to processing under GDPR or UK Data Protection Act 2018.
- legal@xdemor.com – for formal legal correspondence, such as contractual matters, terms of service, claims, regulatory notices, or other legal requests.
To submit a data subject request (DSAR), please choose one of the following options:
- Submit Online Data Request Form ↗
Include your full name, contact details, and a clear description of the request. For security and verification purposes, we may ask for additional identification information. - Postal Mail:
Data Protection Officer
The Xdemor Group Limited
86-90 Paul St., London, EC2A 4NE, United Kingdom
You may also file a complaint with the relevant data protection authority:
- UK Information Commissioner’s Office (ICO)
- If you are resident in one of the countries that form the European Economic Area (“EEA”), you may also contact your local data protection authority.
11. Changes to This Policy #
We may update this Cookie Policy periodically. If significant changes are made, we will notify you via email or prominent notice. You are responsible for reviewing the latest version.