Effective Date: February 1, 2025
Data Usage & Insights Disclosure #
Xdemór Infrastructure provides data-driven insight and reporting services based on platform-compliant practices and applicable data protection regulations, including the UK GDPR and the Data Protection Act 2018. These services are available under Xdemór’s own brands, through licensed brands operating within the Xdemór Infrastructure, and via third-party businesses using Xdemór’s brands under a white-label framework.
The processing and analysis of data are conducted for the legitimate purpose of delivering performance reports, operational diagnostics, or strategic guidance. Xdemór acts as the Data Controller for the insights generated through its systems, applying aggregation, pseudonymization, and platform-grade safeguards.
This includes, but is not limited to:
-
Aggregated product, sales, and order data
-
Campaign attribution and behavioural patterns
-
Funnel breakdowns and conversion diagnostics
-
Cross-platform traffic performance (e.g. GA4, Meta, TikTok)
-
Session analytics, heatmaps, and user flow mapping
-
UTM, device, and location-based segmentation
-
Anonymized benchmarking and market trend extraction
All processing is governed by the Client Data Usage Policy↗ and Data Insights & Reporting Policy↗ Data is never sold and is only accessed under documented and legitimate operational purposes.
1. Scope #
This policy applies to all services, dashboards, platforms, and environments operated or maintained by The Xdemór Group Limited (“Xdemór”), where client business data is accessed, processed, or visualized for analytics, marketing, development, or reporting purposes.
2. Nature of Data Processed #
Xdemór processes the following client-authorized data:
- Aggregated sales and product performance
- Behavioural data (e.g. traffic, conversions, clickstreams)
- Marketing data (e.g. UTM, campaigns, source attribution)
- Email and account identifiers
- IP, geolocation, and device-level data
- Platform identifiers (e.g. GA4, Meta, TikTok, Shopify)
3. Data Controller Role #
Xdemór Group acts as an independent Data Controller, determining the purposes and lawful basis for processing insights, just like platforms such as Meta, Google, TikTok, Ahrefs, Semrush, Shopify, WordPress and many more.
4. Usage of Data #
Client data is used for:
- Providing account-level reports and dashboards
- Performance tracking and decision-making
- Generating anonymous benchmarks and trend analysis
- Internal service optimization (excluding profiling or resale)
No data is sold. All uses follow the principles of purpose limitation and proportionality under GDPR.
5. Third-Party Access & Transfers #
Xdemór uses subprocessors listed at: Subprocessors International Transfer↗
All subprocessors are bound by Standard Contractual Clauses (SCCs), DPA terms, or adequacy mechanisms as applicable.
#