Effective Date: 05 January 2025
1. Purpose #
Xdemór Infrastructure provides data insight and performance reporting services based on platform-compliant practices and applicable data protection standards. These services are available under its own brands, through licensed brands operating within the Xdemór Infrastructure, and via third-party businesses using Xdemór’s brands under a white-label framework.
The focus is on the secure generation, handling, and interpretation of commercial insights and operational performance data to support internal reports, client presentations, and strategic business decisions. All processing is governed by applicable legislation (including UK GDPR and the Data Protection Act 2018), and adheres to Xdemór’s published Client Data Usage and Data Insights policies.
This includes, but is not limited to:
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Aggregated sales and product performance data
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Funnel and conversion diagnostics
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UTM tracking and attribution breakdowns
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Behavioural analytics (scroll depth, clicks, bounce rates)
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Heatmap and session recordings (where enabled)
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Platform-specific data insights (GA4, Meta, TikTok, etc.)
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Anonymized trend analysis and comparative benchmarks
2. Data Types Covered #
- Sales volumes, revenue trends, order dynamics
- User behavior (e.g. sessions, scrolls, bounce rate)
- Heatmap/session analytics
- Conversion patterns (funnels, landing pages, etc.)
- Cross-platform identifiers from advertising and analytics tools
3. Data Integrity & Confidentiality #
- Reports contain only aggregated or pseudonymized data
- No personally identifiable data (PII) is exposed unless contractually authorized
- All access is logged and audited
- Shared insights remain confidential under NDAs and contractual clauses
4. Data Ownership & Rights #
- Clients retain ownership over raw source data
- Xdemór Group retains analytical models, methodologies, and visualizations
- Insights may be reused in fully anonymized and generalized form for industry trends and service improvement